If you can’t bring your fans to the beach, bring the beach to the fans.
Action sports apparel brand Volcom boasts legions of rabid fans around the world, but only some of them can manage to attend their Pipe Pro surf contest each year. So they asked Cibo to design the next best thing: a fan engagement experience that would bring the contest to smartphones and tablets around the world.
What We Did
We approached the project with the goal of creating the best possible fan experience, which we decided was a combination of being able to either watch the contest in real time as it happened or easily access highlights and footage after the fact if fans were not able to tune in live. But Volcom fans don’t merely want to watch, they also want to connect, so we also focused on incorporating social and community elements to the overall experience.