What would happen if we gave people the tools to grow their own wealth?
Commonwealth Bank of Australia
It takes a strong stomach to deliberately disrupt yourself. But that’s what Commonwealth Bank decided to do by creating My Wealth, a comprehensive, self-directed wealth management solution for the Australian market. They asked Cibo to shepherd the idea from vision to launch.
- Product Management
- Experience Design
- User Research
- Usability Testing
- Agile technology development
- Trust in financial advisors was at an all-time low.
- Banks think in terms of products. Customers think about relationships.
- Trading stocks is a new concept for most Australians.
- Property is the first retirement plan for most people.