If he’s not in the office, Greg is probably at a car event, training for his next marathon, editing photos, or planning his next world-traveling adventure. Having received his BA in Cultural Anthropology from the University of Minnesota-Twin Cities with minors in East Asia Studies, Cultural Studies, and Comparative Literature, Greg has a passion for understanding the way societies and cultures work—and how they affect the people who live in them. After graduating, he received an MA in International Relations and an MBA in Marketing and Management while living in Japan. Researching and analyzing the major automotive markets of Asia, Europe, and the U.S., Greg has combined both his anthropological and business backgrounds to create a deeper understanding of markets, businesses, and customers. He honed his skills with companies like Audi Japan, Robert Walters Japan, Juniper Networks, Subaru Asia, NTT East Japan, and SMBC. His desire to understand how people, society, and cultures interact with one another in a globalized world has proven an essential part of guiding brands to better customer experiences.