It’s not clear which is a better measure of Bob’s patience—coaching his daughter’s softball team or remaining a die-hard Cubs fan for his entire life. After his brief childhood in Illinois, and some semesters on the beach in Santa Barbara, Bob has spent more than 23 years in the design industry, spanning traditional print, packaging, identity, collateral multimedia, web and interactive design. In the past he has specialized in the complete transformation of brands, from naming to identity to guidelines to the online experience. He has worked with a diverse array of brands in many industries, including IBM, Xerox, Nintendo, Virgin Entertainment, Revo Sunglasses, Adobe Systems, Gymboree, Google, Twitter, YouTube, and The Home Depot.
Prior to joining Cibo, Bob spent 4 years as a design director at Clement Mok Designs in San Francisco and New York (later Studio Archetype), 3 years as a Creative Director at SapientNitro in Sydney and San Francisco, and 9 years at HYDRANT, a customer experience design company he founded with our Chief Experience Officer, Alder.