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Alder Yarrow

Chief Experience Officer

As a well-known wine writer with a constant surfeit of samples, Alder’s regular wine tastings at the office bar officially constitute an employee benefit. As Cibo’s CXO, Alder leads the company’s customer experience and strategy practices and directs all client projects that involve these services. He is a leading practitioner of interaction design and an expert facilitator, often serving as a trusted advisor to client executives on customer experience strategy.

Alder has more than 21 years of experience designing strategies and developing customer experiences for Fortune 1000 clients around the world. He has worked with a wide array of brands including Hewlett-Packard, Cisco Systems, Google, Twitter, YouTube, The Home Depot, Rand McNally, Patagonia, Virgin Music, Gymboree, Starwood Resorts, Franklin Templeton, and Eaton Vance. Prior to joining Cibo, Alder spent nearly 5 years as a director at SapientNitro in Tokyo and San Francisco, and 9 years running HYDRANT, a customer experience design firm he founded with our Chief Design Officer, Bob.